Web design is more than just pretty images on a screen.
At Carnation, we don’t believe in being just another web design company. We believe your website is the natural extension of your brand’s story that sets the tone for your online presence. Great web design pushes the boundaries between a static three column layout and gives users an immersive digital brand experience.
Great design is not created in a vacuum. Our designers dive deep to immerse themselves in your industry and your brand aesthetic. Our collaborative process involves you and your team every step of the way, ensuring that your new site is something that truly represents you and your business while also pushing you to the next level.
The best way to resonate with viewers and ensure on-site engagement is through a stand-out user experience (UX) complimented with a strong user interface (UI). UX and UI must go hand-in-hand to maximize user interactions.
UX design is more technical and analytical. It involves a lot of research to analyze and optimize the customer’s experience. There’s a lot of psychology and sociology in UX, understanding the precise business personas to craft a targeted experience. On the flip side, UI is more along the lines of the graphic design. It’s how a site looks and feels, in addition to how it operates. It translates a brand’s strengths and voice onto the screen. UX and UI complement each other, working in tandem to create an exemplary product. Together, UI and UX create a good user experience that takes the user on a predefined journey, known as a user flow. We make sure that journey is one that directly supports your business goals while fulfilling the user’s needs and interests. An integrated digital experience is necessary to connect brands to the people who matter the most.
Understand – We dive deep to understand the desired end-user behavior you want to see and begin developing the right user experience to make that behavior happen.
Research – Your competitive landscape is important. We conduct key stakeholder interviews to gain a holistic understanding of your competitors, industry, and overall positioning.
Wireframe – This is where we map out how user would navigate through your website and determine the required elements needed to have a simple and effective user journey.
Design – At this stage we finally shape the gathered understanding into the bright and adaptive designs for landing pages, corporate website, e-commerce portals and other websites. We do make them responsive for a wide set of screen definitions along with development and integration of animated, dynamic visuals.